Robert Ilovar

Designer, consultant, researcher.

Robert Ilovar is a designer, consultant and researcher working at the intersection of visual identity design, information design and design management, with a particular focus on complex visual identity systems. For more than two decades, he has worked with companies, public institutions and organisations across finance, energy, education, culture and technology.

He has designed or co-designed more than 150 visual identities for clients ranging from start-ups to major public institutions, including the University of Ljubljana School of Economics and Business, Zlatarna Celje, Neolab and INEA. He was a co-author of the visual identities for Pristop, the Museum of Architecture and Design (MAO) and the Centre for Creativity (CzK). As an expert advisor, he has worked with ELES, Generali Investments, the Government of the Republic of Slovenia, the University of Ljubljana and the Jožef Stefan Institute.

Robert graduated with honours from the Academy of Fine Arts and Design, University of Ljubljana, in 2004. He co-founded design studio IlovarStritar and served as its creative director from 2008 to 2016. He also co-founded D_magazin, an editorial platform dedicated to design, and was its co-editor from 2005 to 2015. Since 2017, he has worked independently, combining design practice, consultancy and research.

His doctoral research focuses on complex visual identity systems. He curated and co-authored Designing for the Country (with Jernej Stritar, 2008), a research exhibition on the visual identities of European countries, and is co-author of the professional monograph Designing Value: The Value and Effects of Visual Communication Design and the Factors That Influence Them (with Ajda Schmidt, 2022). He was a teaching assistant at the Academy of Fine Arts and Design from 2009 to 2011 and has been an external lecturer there since 2024. He was elected to the title of Assistant Professor in 2026.

His work has received numerous international awards and has been exhibited and published worldwide.